How to perform a ritual
A sheet mask is not a step in your routine. It is the moment your routine was building toward. Here is how we suggest you approach it.
Cleanse
End the day. Wash away what it left behind. Use a gentle oil or foam cleanser to remove makeup, sunscreen and pollution. Pat dry — never rub. The canvas must be clean before the ritual begins.
Tone & Elixir
If you use a toner, pat it in now. If you use one of our PDRN elixirs, layer it lightest to heaviest: toner first, then serum. Press each layer into the skin gently, giving it a moment to absorb before the next. This is the foundation the mask will build upon.
Mask
Unfold the mask. Align to the eyes, smooth outward. Press the sheet against every curve of the face. Then stop. This is the pause. Sit, rest, breathe. The active ingredients are working. You don’t need to do anything more. The mask knows what to do.
Absorb
Remove the mask. Do not rinse. The remaining essence on your skin is the gift — pat it in with gentle upward motions until it vanishes. Your skin should feel hydrated, plump, and calm.
Seal
If your skin is dry or if you’re performing the ritual at night, follow with a light moisturiser to seal the actives in. In the morning, finish with your Morning Veil — sunscreen is always the final step before the world.
What we believe about the practice
Consistency over intensity
A ritual performed gently, twice a week, does more than a single heroic session. The skin responds to pattern, not force.
Temperature matters
Store your sheet masks in the refrigerator for a cooler, more soothing application. The cold constricts pores and reduces puffiness. It also makes the pause feel like a reward.
Timing is personal
Most sheet masks work in 15–20 minutes. Hydrogels (like Medicube’s PDRN Collagen Gel Mask) can stay on for 3–4 hours or overnight — they turn transparent when fully absorbed. Wrapping masks dry to a film and peel off in the morning. Find the format that fits your evening.
Alternate your masks
The Five Rituals are designed to be used across the week, not all at once. Each mask serves a different intention: restore, renew, calm, refine, soothe. Rotate them to address your skin’s changing needs.
The moment matters most
A sheet mask is not a product. It is a pause. The fifteen minutes you spend sitting still, doing nothing, letting the mask work — that is the ritual. The ingredients are secondary to the intention.
Ready to begin?